Day job, meet dream job.

The BDS team is a smart, driven group turning complex legal insights into clear, client-focused solutions.

 

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Leadership Team

Favour Lucy Aya

Founder, Boundless Digital Services

I’m a strategist, lawyer, and the founder of BDS—a company laser-focused on helping estate planning attorneys in the U.S. build content systems that actually convert. I’m driven by results, allergic to fluff, and powered by 2,000+ hours of research on how to make estate planning content unskippable.

Expertise: 

  • Estate planning marketing
  • Content strategy
  • Client experience design
  • Sales systems
  • Legal compliance (ABA + state rules).



Fun fact: 

I once built an entire contact marketing campaign involving cartoons, fake newspapers, and handwritten letters—while living across the ocean from my market.